Paul Mitchell

It all began with the shared vision of hairdresser Paul Mitchell and marketing genius John Paul DeJoria – the vision of creating a company that would show hairdressers around the world the way to success. The two friends laid the foundation stone for the realisation of this vision in 1980. With a borrowed start-up capital of 700 US dollars they founded the company John Paul Mitchell Systems and launched their innovative products under the brand name Paul Mitchell in the unmistakable, trendy black and white look.
The entire Paul Mitchell product range consists of natural extracts and ingredients. The brand has long since completely avoided animal testing.