Primotoys

Primotoys was founded in 2013 and is headquartered in London with 20 employees, all dedicated to creating a new standard in early childhood education. Primotoys focuses on smart STEM toys for ages 3 to 6, when young minds are most receptive to innovative learning. Their creations are loved by children, parents and educators in over 100 countries! Primo has supplied playsets to some of the most prestigious educational chains around the world: "Toys are only as good as the memories they create, which is why we designed Cubetto to be the center of a world of epic adventures, exciting activities and fun games," says Filippo Yacob Founder and CEO.