Alexa" becomes "Alexa+". That's 20 dollars a month, please!
27.2.2025
Translation: machine translated
The new version of Alexa is set to become nothing less than your "new best friend in the digital world". Amazon has now presented the new AI version of the voice assistant as such.
Alexa+ is more conversational, smarter, personalised - and she helps you get things done. She keeps you entertained, helps you learn, keeps you organised, summarizes complex topics, and can converse about virtually anything.
Open interfaces, many partners
Amazon allows other companies to access the Alexa API. This makes it possible to send a robot hoover or switch on the Hue lighting by voice command, as is already the case. Whether such use cases can be made even smarter with Alexa+?
The power of data
The examples show that the new Alexa also needs one thing above all: lots and lots of your data. The more information you provide, the more useful it is. Be it your photos, your emails or your Google Maps location history. Language profiles are needed to recognise different people in the household. Preferences for TV series, podcasts, music - Amazon wants to know all of this from you.
This is by no means a topic that only affects Amazon. AI applications from other companies will also have to deal with the question of how they handle their users' information. And how they can get them to share as much of it as possible with them.
Launch in the USA in March
No new hardware for the time being
The price ...
.. is quite something. Alexa+ costs 19.99 US dollars per month. Prices for other countries are not yet available. At just under 240 US dollars per year, it may be more attractive for many people to opt for the Amazon Prime membership. This costs "only" 139 US dollars, and the use of the new Alexa is already included at no extra charge.
Amazon has not introduced any groundbreaking new features. All applications are already possible today with AI tools from other suppliers. The decisive factor is likely to be how easy, accessible and natural it feels to use the new Alexa as a helpful friend. With 600 million Alexa-enabled devices in the world, this would probably be the AI breakthrough in everyday life.
Header image: Amazon
Martin Jungfer
Head of Content
Martin.Jungfer@digitecgalaxus.chJournalist since 1997. Stopovers in Franconia (or the Franken region), Lake Constance, Obwalden, Nidwalden and Zurich. Father since 2014. Expert in editorial organisation and motivation. Focus on sustainability, home office tools, beautiful things for the home, creative toys and sports equipment.
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