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Galaxus makes mobile: bicycles and e-scooters are booming
23.2.2024
Translation: machine translated
Sales of sporting goods are booming even after the pandemic years. Bicycle-related products sold best at Galaxus Deutschland and Austria in 2023: two and a half times as many lights, tyres and the like were added to customers' carts as in the previous year. The e-scooter is also one of the top sellers in the sports range: it was ordered more than twice as often in 2023 as its non-electric brother.
During the coronavirus years of 2020 and 2021, the sports market boomed - benefiting online retailers in particular. Even after the pandemic, demand for sporting goods remains at a high level at Galaxus.
The bike outpaces the competition
The Galaxus sports range showed its robust side in 2023. Last year, Galaxus Deutschland and Austria sold twice as many sporting goods as in the previous year.
The bicycle range is by far the most popular. In 2023, Galaxus customers ordered more than two and a half times as many bike products as in 2022. Bikes and accessories were also ahead of all other sporting goods in terms of sales at the start of 2024. The second and third highest sales came from the outdoor and e-mobility categories respectively.
Women riders have discovered Galaxus
We saw strong growth in the equestrian sports range: in 2023, customers ordered more than twelve times as many equestrian items as in the previous year. However, demand for equestrian products is low compared to the best-selling sports categories, such as cycling accessories and outdoor equipment.
Bike accessories and e-scooters are in demand
Let's dive a level deeper: which products are the most popular? The race chart speaks for itself: in Germany and Austria, water bottles are selling like hot cakes. It makes sense, as they can be used in a variety of ways: on the bike, in the fitness centre or in the office. In recent years, it has been the best-selling product in the Galaxus sports range, apart from a brief dip in 2021.
In case anyone hasn't noticed, our customers in Germany and Austria love cycling. More than half of the ten best-selling sporting goods are cycling accessories.
Another means of transport has enjoyed great popularity for years: the scooter. Since 2022, however, its electric brother, the e-scooter, has overtaken it. This model is currently the most popular:
What sport do you do? Where do you buy your equipment? Online or in a speciality store? Join the discussion in the comments column.
Stephan Kurmann
Senior Communications Manager
stephan.kurmann@digitecgalaxus.chStudies claim that we have a shorter attention span than goldfish. Ouch! My job is to get your attention as often and for as long as possible. How? With content you enjoy. Outside of the office, you’ll find me on the tennis court, curled up with a book,Netflixing or travelling.