Own brand Clippys: Lidl brings Lego alternative at a bargain price
17.1.2022
Translation: machine translated
The discount giant Lidl is attacking Lego. In the online store, you can buy sets at a fraction of the prices that Lego charges for similar sets. The only catch is that the Clippys are currently only available in Germany.
The Playtive Clippys sets caused a real storm of enthusiasm among the "Heroes of the Bricks", who regularly reaches hundreds of thousands on his YouTube channel and has been criticizing Lego's product policy, some of it harshly, for years.
Currently, the Clippy sets are sold out or poorly available in the German Lidl online store. In Switzerland, the sets are not yet available.
The Playtive Clippys increase the selection of alternatives to Lego. Lidl is not only fighting the battle against the market leader, but also against manufacturers such as Bluebrixx, Modbrix, Cobi, Xingbao, Mould King and Lepin. All of these companies offer plastic injected building blocks that are compatible with the Lego original.
Martin Jungfer
Head of Content
Martin.Jungfer@digitecgalaxus.chJournalist since 1997. Stopovers in Franconia (or the Franken region), Lake Constance, Obwalden, Nidwalden and Zurich. Father since 2014. Expert in editorial organisation and motivation. Focus on sustainability, home office tools, beautiful things for the home, creative toys and sports equipment.
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