Product test
A polarising ring: no subscription and a good app – but with weaknesses
by Lorenz Keller
Smart rings meet the moment
17.2.2026
Translation: Veronica Bielawski
Demand for smart rings is surging at Galaxus: in 2025, sales more than tripled year on year. In 2026, they’re already up nearly 80 per cent. Over the past year alone, Galaxus customers bought smart rings in five-figure quantities.
One ring to… track them all! Smart rings are wearable devices in the form of a ring that capture health and activity data. Depending on the model, they measure sleep duration and quality, heart rate, movement, recovery metrics and skin temperature, which are then analysed in an app. In everyday wear, the rings are inconspicuous – and they’re proving popular. In 2025, Galaxus customers bought over 300 per cent more smart rings compared to the previous year. In 2026, sales are already up almost 80 per cent compared to the same period last year. The online retailer Galaxus is already selling five-figure quantities of smart rings each year.
Analogue on the wrist, smart in the hand
«More and more people want to understand their health data without constantly feeling the urge to look at a display,» says Dominik von Allmen, describing the trend. He’s responsible for the smart ring range at Galaxus, among other things. He adds that these rings are lightweight, discreet and, above all, more comfortable to wear at night than a smartwatch. «There are also people who want to keep wearing analogue watches. For them, smart rings are the perfect tracker.»
Who are smart rings a good fit for?
• People who want to analyse their sleep and health data.
• People who don’t want to wear a smartwatch at night or at work.
• Active individuals focusing on recovery and load management.
• Those who value discretion and wearing comfort.
Smart rings are less suitable for people who want active training features and are highly price-conscious. «A smart ring doesn’t replace medical devices,» says von Allmen. «It delivers real value if the data is used regularly and is properly understood.»
This growth shows that smart rings are positioning themselves between smartwatches and fitness trackers. They’re aimed at people looking for continuous health tracking without constant visual presence – and that target group is growing.
Header image: Lorenz Keller
Daniel Borchers
Senior Communications Manager
Daniel.Borchers@galaxus.deA soft spot for good series, loud music, science fiction and (second division) football. As PR Manager, I am available to answer journalists' questions about Galaxus and honest e-commerce.
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