Corsair has a software called "ICUE". You can use it to create different profiles and save them on the keyboard. According to the manufacturer, you can save up to 3 profiles and do not have to open the software every time and create a new one or select one.

To create different profiles and save them. Especially if you want to take your keyboard to a friend's house and connect it, you still have all your programming with you.

to save individual profiles with macros (in case you ever transport the keyboard or play on several computers)