Do you want to qualify for billboards? ;-) I would say that Digitec, Galaxus, Digitecgalaxus, Galaxusdigitec, GD etc. pp. are not social institutions, unless you include something like Amazon in the scale. Basically, it's about money, turnover, profit and shareholder value. Socially, it's the most important thing, and ecologically, it's only on paper. But that's the way it goes.