The fundamentals of business administration explained clearly with infographics. What is meant by cash flow? What marketing tools are available? How does a supervisory board work? This visual business administration book provides the ideal knowledge base for students, practitioners, and entrepreneurs. Illustrative infographics and practical examples facilitate understanding of business management - from founding and capital acquisition to marketing, accounting, and management strategies.

Comprehensive business administration book in 5 major chapters:

• Building companies: legal forms, start-ups, buying and selling, corporate structures, human resources
• Finances in companies: accounting, financial bookkeeping, controlling, financial resources and capital
• Marketing and sales: marketing mix, sales methods, outbound and inbound marketing, business development, information management
• Business operations and production: manufacturing, management, products, control, supply chains
• Regulations and guidelines applicable in Germany

A compact introduction to business administration. Whether you are a product manager, career changer, freelancer, or start-up founder: this well-founded business administration guide provides you with a clear and concise overview of the most important fundamentals and issues of general business administration. The unique combination of clear infographics and easily understandable explanations helps you better grasp the economic and corporate world and maintain a cool head in practical applications in your professional life.

A visual entry into business administration: With this comprehensive book, you will gain the necessary foundational knowledge in business administration to think, plan, and act economically and success-oriented.