The fundamentals of business administration explained in an understandable way with infographics. What is meant by cash flow? What marketing tools are available? How does a supervisory board work? This visual business administration book provides the optimal knowledge base for students, practitioners, and entrepreneurs. Illustrative infographics and practical examples facilitate understanding of business administration - from founding and raising capital to marketing, accounting, and management strategies.

Comprehensive business administration book in 5 major chapters:

• Building companies: legal forms, start-ups, buying and selling, corporate structures, human resources
• Finances in companies: accounting, financial bookkeeping, controlling, financial resources and capital
• Marketing and sales: marketing mix, sales methods, outbound and inbound marketing, business development, information management
• Business operations and production: manufacturing, management, products, control, supply chains
• Regulations and requirements applicable in Germany

A compact introduction to business administration. Whether you are a product manager, career changer, self-employed, or start-up founder: This comprehensive business administration guide clearly and concisely conveys the essential fundamentals and issues of general business administration. The unique combination of clear infographics and easily understandable explanations helps you better grasp the economic and corporate world and maintain a cool head in practical applications in your professional life.

A visual introduction to business administration: With this well-founded book, you will gain the necessary foundational knowledge in business administration to think, plan, and act economically and success-oriented.