In the land of trolls and breathtaking natureIceland has long ceased to be an insider tip and has become a real tourist magnet. What makes the country and its rugged exoticism so appealing? "A very successful analysis of the Icelandic mentality and an ideal introduction for newcomers to Iceland" ARD DruckfrischGlaciers, geysers and quirky characters: But what really makes Icelanders tick? How do booming (luxury) tourism and nature conservation go together? Where is Iceland breaking new culinary ground? What is the "cooking pot revolution" all about? And how did football become the national sport? Writer and insider Kristof Magnusson shows us what the unique fascination of the island lies in - from typical swimming pool visits and hot springs to summer festivals, from successful Icelandic films and series to dealing with immigration and diversity, from Reykjavík's nightlife to spectacular volcanoes that have recently been erupting within sight of the capital.