How would the person I want to be speak? With his straightforward and deeply humorous style, Paolo Borzacchiello, an expert in the field of linguistic intelligence, provides answers: He explains which expressions prevent us from achieving the desired results, which phrases act like magic spells and make us feel good, and which sentences destroy our self-esteem and hinder our happiness.

The bestselling author weaves his experiences and tips into entertaining anecdotes and transforms dry theories from linguistics into easily understandable strategies for everyday life. He even lets three brains engage in a debate or explains what Harry Potter has to do with our very own magic of words.

A practical guide to improving our interactions with ourselves and others and living the life we want.