In times of rapid change, brands are often the only and therefore the most important orientation for the consumer. They offer him trust and security. The strong brand needs a psychology that is independent of time and trends, the importance of which will increase even further with increasing globalization. Brown stands for these properties. For brands to be successful, they must radiate identity and be unmistakable; they must not follow any trends in a zigzag course, but must stand for continuity. Braun has followed this claim since 1935, the hour of birth of the Braun brand. Braun products are innovative, reliable and independent. In addition, Braun products are characterized by excellent performance, first-class workmanship and long service life. Braun firmly rejects quality compromises. The independence of Braun devices is an essential core value and can be clearly observed in product development.