Feliway is a synthetic replica of a natural "fragrance messenger," known as facial pheromones, which cats release into their environment through special glands on their heads. This allows cats to mark areas of their territory where they feel safe and secure. Natural marking with pheromones is crucial for a cat's well-being. When cats rub against objects and brush along furniture and walls, facial pheromones are released from certain glands, conveying trust, peace, and security. These pheromones provide "feel-good signals" that can help cats survive stressful situations and mark their surroundings as safe.

If these "lucky pheromones" are absent, for example, due to stress or moving to a new environment, Feliway offers quick and uncomplicated relief—providing fragrant support for harmonious coexistence between humans and cats. Feliway shares the same positive qualities as natural facial pheromones, giving cats a soothing sense of being in a familiar and safe environment.

Feliway is distributed through the ambient air by an atomizer designed to cover an area of 50-70 square meters for about four weeks. It can also be used as a spray directly on particularly critical points or objects, such as transport boxes or areas prone to scratching and urine marking. It is recommended to start using Feliway one week before a stressful event and continue for four weeks. If a change in behavior is desired, such as stopping urine or scratch markings, Feliway should be used for at least two additional weeks after the behavior has ceased. For very sensitive cats, Feliway can be used permanently. Feliway is nature-identical, making it safe for very small kittens, as well as sick and older animals.