About thirty minutes, but it is worth it because the cooking is qualitatively superior to cooking in a pot.
There is also a timer to set the cooking time to the desired time, plus once cooked, the rice is kept warm for several hours if necessary. This rice cooker is a top-quality appliance that I recommend without reservation.

There is a "Glutinous" mode and a Turbo mode. I use the Glutinous and it takes around 25-30 minutes.