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Eleven interviews and portraits you should have read in 2021

Martin Jungfer
28.12.2021
Translation: machine translated

Sometimes it's not the products from the shop that are the story, but the people behind them. Men and women who have something to tell. Because they invented the Womanizer, for example.

Okay, the cliffhanger above was cheap, because every journalist knows that sex sells a text. But the selection of interviews and portraits that now follows would not need this trick at all. The texts are proof that the editors are good listeners and were thus able to elicit exciting and interesting information from the interviewees.

1. the luck of the inventor

Michael Lenke is 71 years old, lives on Mallorca, is an inventor - and he has made more women happy than Casanova. How he invented the Womanizer, perhaps the most successful vibrator in the world, he told Simon Balissat in an interview.

  • Background information

    Womanizer inventor: «I made millions of women happy»

    by Simon Balissat

2. the sense of play

The choice of toys for children is huge. Not all of it makes sense, we suspect as the ones who are supposed to buy it in the end. In an interview with editor Katja Fischer, developmental psychologist Lieselotte Ahnert gives parents valuable tips for "good" toys.

  • Background information

    Interview with a Fisher-Price expert: «Parents should also enjoy their kids’ toys»

    by Katja Fischer

3. the interview in the home of the ski star

Editor Patrick Bardelli met ski star Wendy Holdener in her hometown of Unteriberg this summer. While hiking, the two talked about performance pressure, injuries, the right ski equipment - and plans after her career as a professional athlete.

4. the racing team in the blockbuster

In the blockbuster game "Gran Turismo 7", a Swiss car racing team has a prominent role. Simon Balissat asked team boss Lorenz Frey-Hilti how this came about in an interview.

5. the relaxation of the electric car driver

And yet another interview on the subject of cars. This time, however, it's about one that moves more quietly and in a more environmentally friendly manner: the electric car. Christopher Gewohn's trenchant statements in this interview have led to exciting discussions.

  • Background information

    «In Switzerland, there’s no reason not to drive electric»

    by Martin Jungfer

6 The marathon to your own board game

What drives a couple to invest hundreds of hours in the development of a board game? Editor Ramon Schneider wanted to know and paid a visit to Jessica Dolman and Marc Tanner in Schlieren. He now knows how to win in "Saurvival" - and much more about game makers.

7. the plan for more sustainability

Andreas Fehr is the man behind the fashion label "Neumühle", which stands for sustainable clothing. In conversation with him, fashion editor Vanessa Kim not only got to know the depolymerization process, but also a man who pursues his mission very consistently.

8. the world of tiny LEDs

Editor Luca Fontana had the rare opportunity to conduct a long interview with the top product manager of TV retailer TCL. Our expert on sharp screens and the engineer took a deep dive into the world of mini LEDs and OLEDs.

  • Background information

    Interview with TCL: «Mini LED isn’t just on par with OLED – Mini LED is better»

    by Luca Fontana

9. the joy of the Barbie doll

Even as a grown woman, your fascination with the world of Barbie doesn't have to end. The proof of this is Beate Rau. She collects the dolls and things around the often pink glittery world. Editor Natalie Hemengül has portrayed her.

  • Background information

    Barbie fascination – meeting a collector

    by Natalie Hemengül

10. the curse of browser tabs

Let he who is without at least ten open browser tabs cast the first stone ... Editor Carolin Teufelberger has more. Much more. A good reason for her to lie down on the couch with interviewer David Lee and talk about her problems.

  • Background information

    «I wasn't taken seriously regarding technical issues»

    by David Lee

11 The deeper meaning of numbers

Finally, another problem case in the editorial department: Luca. Interviewer David Lee already stressed out the number neurotic by asking him to talk at 1:59 pm.

  • Background information

    «Who decides that you can only have the volume at 29 or 31?!»

    by David Lee

P.S.: Other interesting articles from the magazine that you might have missed can also be found here:

  • Product test

    Eight products we tested and got really annoyed with

    by Martin Jungfer

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Journalist since 1997. Stopovers in Franconia (or the Franken region), Lake Constance, Obwalden, Nidwalden and Zurich. Father since 2014. Expert in editorial organisation and motivation. Focus on sustainability, home office tools, beautiful things for the home, creative toys and sports equipment. 

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