From ski goggles to jackets: Oakley can also do textiles
The Oakley brand was previously known primarily for its ski helmets, goggles and sports glasses. Recently, the company has also increasingly invested in the clothing sector.
From the USA to Milan
"Oakley's entire textile division was recently relocated from the USA to Milan," explains Jan Kopetz during my visit to ISPO in Munich. The hardware, on the other hand, will continue to be managed from America. According to Kopetz, this has the advantage that the cuts are adapted for the European market in Milan.
I know this from my own experience: if an item of clothing is designed in the USA, size M is usually enough for me, otherwise I need size L.
Co-developed by professionals
The collaboration with Finnish snowboarder Rene Rinnekangas has resulted in the latest jacket, which is reminiscent of an old, vintage bomber jacket.
"Rene wanted a jacket that had the same style as his old leather bomber jackets and at the same time had a lot of technical details," says Jan Kopetz.
There it is again: the trend of the outdoor product that becomes a fashion statement.
Our purchasing department will clarify whether and when we will have the products in our range. If possible, we will test the products and report on them.
From radio journalist to product tester and storyteller, jogger to gravel bike novice and fitness enthusiast with barbells and dumbbells. I'm excited to see where the journey'll take me next.
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