Your data. Your choice.

If you select «Essential cookies only», we’ll use cookies and similar technologies to collect information about your device and how you use our website. We need this information to allow you to log in securely and use basic functions such as the shopping cart.

By accepting all cookies, you’re allowing us to use this data to show you personalised offers, improve our website, and display targeted adverts on our website and on other websites or apps. Some data may also be shared with third parties and advertising partners as part of this process.

Background information

What could Dry January do for you? More than you might think

Katja Fischer
6.1.2023
Translation: Katherine Martin

For the first time ever, I’m considering doing Dry January. At any rate, there are good reasons to give up alcohol for a month – some of which astound me.

«Are you doing Dry January?» my colleague asks, perplexed after I decline a glass of white wine shortly after New Year. No, I’m not. Doing it hadn’t even occurred to me. After a boozy Christmas, topped off by an alcohol-soaked New Year’s Eve, I simply have no desire to hit the bottle right now.

This white wine episode reminds me of the so-called pregnancy phenomenon: from the moment you’re pregnant, you suddenly see women with bumps everywhere. That’s what it’s like for me with Dry January. Whether it’s in my friend group, at the office or on the train, I’ve been stumbling across it everywhere since my colleague mentioned it. It’s as if the whole world is collectively swearing off alcohol these days. If you’re not joining in, you’re out.

My rookie assumptions are being challenged

These kinds of trends spark one feeling in me above all: scepticism. «What rubbish. Doing it for such a short time is pointless anyway,» I think to myself, starting to look for confirmation of my rookie assumptions.

One hour later, I take it all back.

My research revealed the opposite, namely that Dry January does, in fact, seem to entail more advantages than I thought. So many that I’m contemplating jumping on the bandwagon for the first time.

New drinking habits

Of course, if you fall back into your old drinking patterns as soon as 1 February hits, Dry January is of little consequence. What’s surprising, however, is that for most of those who took part in the study, saying no to booze continued to have positive effects beyond January. This was revealed by a follow-up survey of the participants six to eight months later.

The key takeaway from 31 days of sobriety is that we don’t need alcohol to have fun, socialise or relax, says Richard Piper, CEO of Alcohol Challenge UK, the initiative which established Dry January. «That means that for the rest of the year, we’re better able to make decisions about our drinking, and to avoid slipping into drinking more than we really want to.»

So, will I now join in as well? No. At least not officially. That’s although, theoretically, I could still jump on the bandwagon. After all, I still haven’t touched a drop of alcohol in 2023. And I don’t plan to either, besides two exceptions. I’m looking forward to going for after-work drinks on two occasions this month. There, at least, I’ll treat myself to a glass of wine or two.

Incidentally, there’s another argument for Dry January that lies outside the field of health, as I discovered during my research. Namely the old farming proverb: «A cold, dry January is often followed by a snowy February.» But that’s another story.

Are you taking part in Dry January? Simon, my colleague in the editorial team, has pulled together three alcohol-free alternatives for you:

Cover photo: Katja Fischer

13 people like this article


User Avatar
User Avatar

Mom of Anna and Elsa, aperitif expert, group fitness fanatic, aspiring dancer and gossip lover. Often a multitasker and a person who wants it all, sometimes a chocolate chef and queen of the couch.


Background information

Interesting facts about products, behind-the-scenes looks at manufacturers and deep-dives on interesting people.

Show all

These articles might also interest you

  • Background information

    I didn’t drink alcohol for a whole evening and still felt ill

    by Olivia Leimpeters-Leth

  • Background information

    Winter blues: How to get your good mood back

    by Daniela Schuster

  • Background information

    Double the size for slow-paced pleasure

    by Pia Seidel