The H&Y HD EVO-Series White Mist Filter 77 mm is a high-quality camera filter designed for photographers and videographers who want to create soft, atmospheric shots. This 1/2 strength filter produces a gentle diffusion effect that reduces contrast and highlights while maintaining image sharpness. Made from premium optical glass with advanced multi-layer coating, it ensures excellent light transmission with minimal lens reflection and scratch resistance. The filter features a versatile magnetic mounting system compatible with EVO-Series magnetic lens adapters, allowing for quick attachment and removal, while also functioning as a traditional screw filter for standard lens threads. With an ultra-thin mounting ring just a few millimeters thick and lightweight construction, it adds minimal bulk to camera equipment. The White Mist effect is particularly effective for portrait photography, where it softens skin tones and minimizes blemishes, wedding photography for romantic atmospheres, landscape shots to create misty qualities, and cinematic videography for dreamy visual effects. The filter preserves color fidelity and sharpness while introducing a subtle veil that enhances mood without compromising image quality. Its durable construction ensures reliable performance under frequent use conditions, with resistance to wear and environmental influences. The 77 mm diameter makes it compatible with various professional lenses, offering creative flexibility for different shooting situations.