
Best selling Cameras from Fujifilm
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1. Fujifilm X-T30 III Kit XC 13-33mm
The FUJIFILM X-T30 III transforms everyday moments into outstanding image quality - with classic design, modern technology and intuitive operation. Compact and reliable, it blends effortlessly into everyday life and captures fleeting moments as lasting memories.
The compact magnesium housing weighs just 378 g, the same as its predecessor, and impresses with its precise workmanship and well-balanced ergonomics. The film simulation dial gives you direct access to your own looks as well as any film simulation, while the central viewfinder retains the classic shooting feel of the X-T series.
With the back-illuminated 26.1 MP X-Trans CMOS 4 sensor, the fast X-Processor 5, optimised AI autofocus and 6.2K video, the X-T30 III is twice as fast in image processing as its predecessor and is therefore ready for any situation - whether for photography or videography, on the go, in everyday life or when travelling.
Lightweight at 378 g incl. battery & memory card
- Compact magnesium housing
- 26.1 MP X-Trans CMOS 4 sensor & X-Processor 5
- Integrated pop-up flash
- Film simulation wheel - save your own looks on FS1-FS3
- 6.2K/30P video recording (4:2:2 10-bit)
- High-speed videos with 4K/60P & Full HD/240P
- Digital image stabiliser
- Tiltable 1.62 million dot LCD
- Intelligent scene recognition with deep learning technology
- Direct connection with XApp, Frame.io & instax Link printers

2. Fujifilm X100VI
The Fujifilm X100VI offers excellent image quality, a compact and lightweight body and Fujifilm's unrivalled colour reproduction technology.
The Fujifilm X100VI is the sixth generation model in the X100 series. Maintaining the popular design and compact size, the X100VI features the 40.2 megapixel X-Trans CMOS 5 HR1 sensor and the fast X-Processor 5 for brilliant image quality and high performance. In addition, five-axis image stabilisation with up to 6.0 f-stops has been integrated into an X100 series product for the first time. The compact size and low weight of the series have been virtually retained.
The Fujifilm X100VI embodies the perfect balance between traditional photography and innovative technology like no other digital camera. Its elegant design combines minimalism and exquisite taste. Its operation is reminiscent of a time when every image had a special meaning and endured for generations. At the same time, its outstanding image quality and unique functionality usher in a special era of photography.
The X100VI is equipped with the back-illuminated X-Trans CMOS 5 HR sensor with 40.2 megapixels. Thanks to a further developed pixel structure, a larger amount of light than before can be captured by the sensor, so that ISO 125 is now available as the standard sensitivity and no longer has to be selected via the extended ISO range. In addition, the proven 23mmF2 fixed focal length harmonises perfectly with the 40.2 megapixel sensor, so that the X100VI delivers razor-sharp, high-resolution images.
The Fujifilm X100VI has a timeless elegance - a modern classic. The upper and lower housing plates are made of solid aluminium and give the camera a perfectly shaped appearance. The anodised aluminium gives the housing a beautiful silky sheen.
Pro
- Very good workmanship
- Size - Compact!
- Has a very high-quality finish
Contra
- Nothing there yet Beginner
- Not weatherproof
- 40mp, needs a lot of power in Lightroom on weak laptops

3. Fujifilm X-E5 Kit
The Fujifilm X-E5 expands the successful X series with a model that further develops the characteristic mix of classic, modern design with intuitive operation and advanced image technology. Weighing just 445 grammes, the X-E5 is one of the lightest mirrorless system cameras. At the same time, it offers impressive performance: the back-illuminated 40.2 megapixel "X-Trans CMOS 5 HR" sensor and the powerful X-Processor 5 ensure outstanding image quality and fast data processing. With the X-E5, FUJIFILM introduces several innovations to the X-E line. The camera's internal five-axis image stabilisation compensates for camera shake by up to 7.0 EV stops in the image centre and 6.0 EV stops at the edges. This ensures razor-sharp images even in low light. Another new feature is the cover plate made entirely from milled aluminium, which ensures a high-quality feel. The new Classic Display mode offers a reduced, clear viewfinder display, with all important information appearing at the bottom of the screen. The body design allows quick access to dials and levers with just one hand, so that the view through the viewfinder can remain focussed on the subject. The X-E5 remains true to the style of the X series and consistently develops it further in terms of design and function. Sophisticated technology and elegant design make the camera a tool that appeals to both beginners and experienced photographers - and reawakens the joy of photography.
Pro
- Compact, good IBIS and AF has been flawless so far
- Very good image quality
Contra
- the switch-on lever should be larger
- the film simulator wheel is in an unfavourable position

4. Fujifilm X-T30 II Kit
The Fujifilm X-T30 II combines the compact design of the X-T30 with advanced technology. Weighing just 378 grams, it features a 26.1 megapixel X-Trans CMOS 4 sensor and the powerful X-Processor 4, which together provide excellent image quality and fast autofocus. The phase autofocus focuses in just 0.02 seconds and works reliably in lighting conditions down to -7.0 EV.
The improved AUTO mode analyses scenes precisely and automatically selects the optimum settings, for example to capture landscapes with rich colours or portraits with natural skin tones. Shots can be customised with 18 film simulations, including "Classic Neg." for snapshots and "ETERNA Bleach Bypass" for creative effects. The 1.62 million pixel LCD touchscreen is easy to use and the video function offers 4K/30p recording and impressive slow motion for a wide range of creative possibilities.
The Fujifilm X-T30 II is the ideal choice for photographers and filmmakers looking for advanced technology in a compact and lightweight design.
Combined with the FUJINON XC15-45mmF3.5-5.6 OIS PZ, the Fujifilm X-T30 II offers a particularly lightweight and versatile bundle. The compact zoom lens covers a focal length range from 15 mm wide-angle to 45 mm standard (KB equivalent: 23-69 mm) and is ideal for landscape, architecture and everyday photography. Thanks to the optical image stabiliser (OIS) and the electric power zoom (PZ), it enables smooth zoom operations and sharp images, even in low light. This lens makes the camera the perfect companion for creative photographers who value mobility and functionality.
Pro
- Possibilities to set the colours yourself
- Good image quality
- Incredible image quality
Contra
- Not waterproof
- No stabiliser
- Lots of plastic

5. Fujifilm X-T5
The Fujifilm X-T5 - compact top performance for photographers and videographers. The mirrorless system camera extends the multi-award-winning X series and combines a handy design with impressive technology and outstanding colour reproduction.
- Sensor: Back-illuminated 40.2 megapixel X-Trans CMOS 5 HR sensor for breathtaking details.
- Processor: Powerful X-Processor 5 for fast image processing and maximum performance.
- Image stabilisation: Integrated 5-axis image stabilisation with up to 7 f-stops (EV).
The camera is compact and lightweight: At just 557 grammes, it is smaller and lighter than its predecessor model. It has a centred electronic viewfinder and several large control dials for intuitive operation.
- Standard ISO: ISO 125 for outstanding image quality even in low light.
- Shutter speed: Ultra-fast shutter speeds of up to 1/180,000 of a second are possible.
- Pixel Shift function: "Pixel Shift Multi-Shot" for high-resolution images with impressive detail.
- Autofocus: Deep learning-based scene recognition for precise focus, even in challenging scenes.
The video functionality impresses with up to 6.2K/30p quality and enables professional film recordings. The Fujifilm X-T5 is the perfect choice for photographers and filmmakers looking for compact top performance.
Pro
- Very good image quality
- slightly smaller (less high) than the predecessors
- Form factor and size
Contra
- C-AF better than X-T4, but not good enough for professional use
- Operating instructions are very spartan

6. Fujifilm X-S20 Kit
The Fujifilm X-S20 is a lightweight and compact system camera with AI-based autofocus, 6.2K video and a powerful battery. The X-S20 expands the award-winning X series, which is appreciated for its handy and innovative cameras as well as its unparalleled colour reproduction. The X-S20 combines high image quality and maximum mobility. Weighing only 491 grams, it is the ideal travel camera. It is suitable for a wide range of subjects from spontaneous self-portraits to demanding photo and video shoots. The battery life is now twice as long as its predecessor. Around 800 shots are achieved with a fully charged battery. The compact camera offers many advanced features such as a high-resolution 26.1-megapixel X-Trans CMOS 4 sensor, the fast X-Processor 5 and five-axis image stabilisation over 7.0 EV steps. The innovative Scene Recognition AF based on Artificial Intelligence, already used in the flagship Fujifilm X-T5, automatically detects animals and cars, among other things.

7. Fujifilm X-M5 + Fujinon XC 15-45mm F3.5-5.6 OIS PZ
4 years Swiss warranty. The X-M5 is suitable for both beginners and advanced photography enthusiasts. Its high-quality, classic design is typical of the X series. The new camera weighs only 355 grams, making it the lightest model in the X series. It offers advanced features such as AI-assisted autofocus for detecting dynamic objects like animals and cars, as well as video recording in 6.2K/30p quality with 4:2:2 10-bit color depth. Equipped with a 26.1-megapixel X-Trans CMOS 4 sensor and the fast X-Processor 5, it delivers excellent image quality. A dial on the top allows for quick switching between different digital film simulations to give photos and videos a popular analog look. A digital image stabilizer and powerful microphones ensure high-quality video recordings. The new 9:16 short film mode makes it easier to capture vertical videos in vlog mode.

Fujifilm X-M5 + Fujinon XC 15-45mm F3.5-5.6 OIS PZ
15 - 45 mm, 26.10 Mpx, APS-C / DX
8. Fujifilm GFX 100S II Medium Format Camera with GF 35-70mm
The Fujifilm GFX 100S II is a digital medium format camera system that combines exceptional image quality with improved portability. This successor to the GFX 100S features a 102-megapixel large format sensor measuring 43.8 mm x 32.9 mm, delivering remarkable detail fidelity, a wide dynamic range, and precise color reproduction. The included GF 35-70mm f/4.5-5.6 WR lens offers a versatile focal length range equivalent to 28-55mm in full-frame format, making it suitable for various photographic applications. The camera body integrates a 5-axis in-body image stabilization system with up to 8 stops of correction, ensuring sharp images even in challenging lighting conditions. With dimensions of approximately 150 mm in width, 104 mm in height, and 87 mm in depth, and a weight of around 883 g without accessories, the GFX 100S II provides a balanced combination of performance and handling. The camera supports 4K video recording at up to 30 frames per second and features advanced autofocus capabilities with object detection for faces, eyes, animals, and vehicles. The robust magnesium alloy construction offers reliable protection, while the weather-sealed design ensures dependable operation under various environmental conditions. The intuitive control layout includes two dials, a focus mode selector, and customizable function buttons for efficient operation. The camera is compatible with Fujifilm's extensive range of GF lenses, providing photographers with flexibility for different creative needs. The GFX 100S II represents a significant advancement in medium format photographic technology, offering professional photographers a tool that delivers exceptional image quality while maintaining practical handling for studio and field work.

Fujifilm GFX 100S II Medium Format Camera with GF 35-70mm
35 - 70 mm, 102 Mpx, Medium format
9. Fujifilm GFX100RF
FUJIFILM GFX100RF is the first premium compact camera in the GFX series. Weighing approx. 735 grams*1, it is the lightest model*2 of the successful camera system*3 to date, combining technology and design at the highest level. FUJIFILM is once again setting a milestone in the further development of photographic culture.
The GFX100RF is the ideal choice for anyone who wants a first-class shooting experience and uncompromising image quality. Equipped with the high-resolution 102 megapixel sensor "GFX 102MP CMOS II" and the latest high-speed image processor X-Processor 5, the camera offers exceptional performance. The newly developed 35 mm lens (equivalent to 28 mm 35mm) with F4 aperture, AI-based scene recognition and fast autofocus ensure high-quality images in a wide range of shooting situations - from casual snapshots to professional reportage.
The camera design has been fundamentally revised. The lens has been moved closer to the image sensor. Despite the large sensor, the design remains compact and the weight is low. The upper housing plate of the GFX100RF is made of aluminium with extreme precision. The high-quality workmanship is also evident in the lens ring, control dials and base plate.
A new control dial on the back of the camera enables quick switching between nine classic image formats, including 3:4 and 17:6, providing an authentic analogue shooting experience and allowing the aspect ratio to be intuitively adapted to the subject and creative intent.
The elegant design and first-class feel of the GFX100RF invite you to get creative and explore new photographic possibilities.
Pro
- Integrated ND filter
- Built-in optical ND filter
- good autofocus for medium format
Contra
- aperture 4
- not weatherproof
- No image stabiliser

10. Fujifilm X-T5 Kit
The Fujifilm X-T5 - compact top performance for photographers and videographers. The mirrorless system camera extends the multi-award-winning X series and combines a handy design with impressive technology and outstanding colour reproduction.
- Sensor: Back-illuminated 40.2 megapixel X-Trans CMOS 5 HR sensor for breathtaking details.
- Processor: Powerful X-Processor 5 for fast image processing and maximum performance.
- Image stabilisation: Integrated 5-axis image stabilisation with up to 7 f-stops (EV).
The camera is compact and lightweight: At just 557 grammes, it is smaller and lighter than its predecessor model. It has a centred electronic viewfinder and several large control dials for intuitive operation.
- Standard ISO: ISO 125 for outstanding image quality even in low light.
- Shutter speed: Ultra-fast shutter speeds of up to 1/180,000 of a second are possible.
- Pixel Shift function: "Pixel Shift Multi-Shot" for high-resolution images with impressive detail.
- Autofocus: Deep learning-based scene recognition for precise focus, even in challenging scenes.
The video functionality impresses with up to 6.2K/30p quality and enables professional film recordings. The camera is supplied with the versatile FUJINON XF 16-80mm F4 R OIS WR zoom lens. This compact, weather-resistant lens offers a zoom range of 24-120mm (KB equivalent) and a continuous maximum aperture of F4. Thanks to a minimum shooting distance of just 35 cm and a weight of only 440 grammes, it is ideal for travelling and flexible areas of application - from landscape to portrait photography.
Pro
- Intuitive photography
- good viewfinder
- Invites you to take photos
Contra
- More appearance than reality
- Long delivery times in some cases
