A new variant of a timeless classic. The BIC 4 Colours Shine pen in a countertop display is an elegant, modern, metallic version of the traditional BIC 4 Colours pen. In 1970, French entrepreneur Marcel Bich introduced the BIC 4 Colours Original ballpoint pen, a pen that could switch colors with a click without needing to change the pen itself. A brilliant idea. Groundbreaking at the time, it is now legendary – BIC fans around the world have relied on the BIC 4 Colours pen for decades. Millions of BIC 4 Colours pens have been sold, and each one holds a special place in people's hearts. For some, it is a reliable writing instrument; for others, it is a tool of the trade. Students and scholars cannot do without it. Artists also depend on it. With its round barrel, practical clip for attaching to your notebook or shirt pocket, and the iconic keychain hole at the tip, BIC 4 Colours pens are distinguished by their legendary design. The pen features 4 medium 1mm tips and is manufactured in BIC's facilities in France based on years of experience. A true BIC.