Enhance the vibrancy of your hair with CHI Ionic Color Illuminate Red Auburn Shampoo, designed for unisex use. This 25 oz formula helps maintain and refresh red auburn tones, keeping your color radiant and shiny. Enriched with ion technology, it gently cleanses while protecting your hair's natural moisture balance. Ideal for color-treated hair, this shampoo provides long-lasting shine and color intensity. Elevate your hair care routine with CHI's professional formula.