Davines The Present Time Demi-Permanent Hair Color in shade 10.01 is a professional hair color treatment designed for subtle, naturally-looking results. This 100 ml formulation offers gentle color enhancement with a reduced ammonia content compared to permanent colors, making it suitable for those looking to refresh their natural hair color or cover early grays without dramatic changes. The demi-permanent formula gradually fades over approximately 24 washes, allowing for a natural color development and easy maintenance. Shade 10.01 provides a light blonde tone with neutral undertones, ideal for balanced, naturally-looking highlights or general color refreshment. The creamy consistency ensures even application and complete coverage, while the included developer works at room temperature to activate the color molecules. This product is formulated with Davines' commitment to sustainability and quality ingredients, containing nourishing components that help maintain hair integrity during the coloring process. The demi-permanent nature means it deposits color on the hair's surface without lightening the natural pigment, resulting in minimal damage and preserving hair health. Suitable for all hair types, this color works effectively on natural hair levels 7 to 10, providing subtle dimension and shine enhancement. The 100 ml size offers enough product for applications on medium-length hair. For optimal results, conduct a strand test 48 hours before full application to confirm the color result and check for potential sensitivities. Store in a cool, dry place away from direct sunlight and ensure adequate ventilation during application. The packaging is designed for precise application with clear mixing instructions.