John Frieda Volume Lift Collection: Positivity works wonders. With a positive outlook and a good mood, we can master life’s daily challenges much more easily. We are bursting with energy, more courageous, more self-confident, more satisfied, and ultimately more successful. John Frieda Volume Lift, the successor collection to John Frieda Luxurious Volume, lifts hair—and with it your mood. Fine and flat hair is transformed into naturally soft hair full of volume with maximum hold. Touchable movement and bounce make you feel like you’re walking on air.

Turns fine or flat hair into touchable fuller hair with natural volume and bounce from the first use. Maximizes the fullness of your hair and provides ultimate hold. Features an ultra-fine mist with Air Silk Technology. For best results, use in combination with John Frieda Volume Lift shampoo, conditioner, and any styler from the Volume Lift collection. For in-between washes, try John Frieda Volume Lift Dry Shampoo.