Achieve vibrant, lively hair with L'Oreal Preference Vivid Colors hair dye. This permanent hair color delivers intense, bright shades for a striking look. Formulated with high-performance pigments, it provides long-lasting, fade-resistant color with complete gray coverage. The enriched care cream protects the hair during the coloring process, leaving it soft and shiny. Easy to apply at home, it offers precise, salon-quality results. Perfect for those who want to express their individuality with standout hues. Transform your hair with L'Oreal's proven expertise in color innovation.