Let's continue to be glamorous. Let's keep giving! Put your money where your mouth is with four shades of M·A·C Silky Matte Lipstick, promoting a healthy future and equal rights for all. The intense brownish blue-red shade Viva Glam I is now Viva Heart. The creamy, muted pink-beige-mauve shade Viva Glam II is now Viva Planet. The muted brownish-plum shade Viva Glam III is now Viva Empowered. The deep, neutral shade Viva Equality is completely new. Since 1994, M·A·C Viva Glam has raised over $520 million worldwide to support women and girls, the LGBTQIA+ community, and people living with or affected by HIV/AIDS. 30 years later, the iconic lipstick that gives back 100% has been reimagined to make lips look richer with a silky matte finish and a formula that is good for the lips, feeling better and lasting longer.