Because mature skin requires more care. As we age, the cellular behavior of the skin changes. Important functions such as regeneration and collagen production may slow down. This leads to the formation of wrinkles and a loss of firmness and the skin's natural radiance. Nivea Vital Radiant Complexion Day Cream visibly revitalizes the skin and reduces lines and wrinkles. With regular use, the formula with rose blossom oil and calcium provides a healthy-looking, radiant complexion and strengthens the skin's resilience to prevent dryness. The velvety cream, infused with the scent of rose, gives your skin an instantly relaxed and smooth feeling that lasts all day. For vital, healthy-looking skin that radiates.