Gently cleanses the hair and nourishes it with active Pro-V nutrients, strengthening lipids, and protective antioxidants to strengthen it from the inside out and help preserve color vibrancy. This Pantene Pro-V Color Protect Shampoo provides a protective layer that helps seal the hair for a healthy-looking shine. It helps protect colored or highlighted hair from styling damage, nourishes colored hair, and leaves it noticeably smooth.