Finally, you can style while you blow dry with the ghd aura hairdryer for fast, ultimate volume and super sleek shine. With two breakthrough technological innovations, ghd aura offers a blow-drying and styling experience that delivers luxurious volume and a sleek, shiny finish. Unlike other hair dryers, Laminair technology delivers up to 65% more concentrated, non-turbulent airflow. This means the other sections of hair are not tangled while working on a strand, giving you exceptional styling precision and control over the hair. What does this mean for your hair? Amazingly smooth and shiny results. Meanwhile, innovative cool-wall technology keeps the outer barrel and nozzle cool enough to touch, so you can style much closer to the roots for impressive volume. Plus, the ghd aura is 60% quieter and lighter for an even more comfortable blow-drying and styling experience.