The Reuzel Grooming Cream is a modern styling cream that provides a light hold. It has a consistency comparable to a slightly firmer styling cream but offers more hold than a light water-based pomade. Once applied to the hair, it becomes a bit firmer after a short time, yet remains flexible and can be restyled at any moment. The cream is ideal for loosely styled hair that should look completely natural, as if no product has been used. It works best when applied to dry hair and is also very effective as a pre-styler.