The Igora Royal high definition technology features HD pigment matrices for the clearest tone direction, strand-true results, increased intensity, and maximum white coverage. Lipid carriers enhance the penetration of the pigments and subsequently fix the color by sealing the hair surface for long-lasting results. The outcome: perfected color in high definition. Maximum performance. Up to 100% white coverage. Ultimate color retention. Enhanced color intensity. Perfect color balance, even on porous hair. Clearest lightening and intense care. Absolute strand fidelity.