HUMBLE toothpastes are made from natural ingredients and packaged in a way that minimizes the impact of residual materials on nature. PINK RIBBON toothpaste is developed by dentists and contains sodium fluoride, which is proven to be effective in fighting tooth decay and deposits on the surface of the teeth. The STRAWBERRY MINT flavor also provides a more pleasant smell in the mouth. Go Humble, Give Smiles - With a good cause, every humble purchase helps fund oral health projects for children in need. Vegan & Cruelty free.