Kosei means personality in Japanese. We advocate for individuality, and this concept is closely tied to our deeply rooted mission to promote authenticity in people. We believe that creativity allows for the full expression of individuality and diversity. This is the essence of the Kosei pack. We play with new and fresh ideas in the form of new materials and design approaches. The combination of fluffy and shiny textures along with beautiful colors breaks away from conventional codes and positions us as a design pioneer in the sneaker market. Our successful sneaker from the 2000s, the Wave Rider 10, is made from textured premium knit and suede and features many details.