Kosei means personality in Japanese. We champion individuality, and this concept is linked to our deep-rooted mission belief in encouraging authenticity in people. We believe that creativity enables the full expression of individuality and diversity. That'sessence what the Kosei Pack is all about. We play with novelty and fresh elements in the form of new materials and new approaches to design. The combination of fluffy and shiny textures with beautiful colors breaks the usual codes and positions us as a design pioneer in the sneaker market. Our best-selling sneaker of the 2000s, the Wave Rider 10, is crafted in textured premium mesh and suede, with a wealth of details.