When running became highly popular in the 1970s, the focus for running shoes shifted from mere existence to performance. Although the designs of that time would be considered simple by today’s standards, this decade marks the beginning of a new era for running shoes. The 327 reinterprets the 70s as a time of innovation, boldly reshaping classic design elements with a thoroughly modern perspective. With an edgy redesign of the classic wedge silhouette, an oversized, asymmetrically placed 'N' logo, and a surrounding, trail-inspired studded sole, the 327 is nothing less than a complete reimagining of our running shoe tradition.