
Guide
From doll's house aesthetics to medieval core: the 2025 living trends on Pinterest
by Pia Seidel

Butter yellow sweetened our summer and now cosy chocolate brown will take over in autumn. Warm, deep and irresistible – the trend colour that (almost) always works.
It’s the kind of brown that reminds you of chocolate or bread and it’s popping up everywhere now. Not just in cake displays, but also in the world of interiors. With its warmth and retro charm, the shade brings just the right amount of cosiness to the cooler months.
In interiors, the warming, rich nuance, reminiscent of chocolate, cocoa and coffee, appeals to our need for security. It’s calming, grounds us and can be combined in so many ways. It looks particularly exciting with warm beige, cool blue or a touch of butter yellow (yes, the summer trend’s here to stay).
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Show allIt doesn’t come as a surprise, though: chocolate brown already featured heavily at Milan Design Week 2025. From velvety sofas to ceramic vases oto candlesticks – the colour tone ran through the showrooms. Even at the 3 Days of Design in Copenhagen it was clear this colour will be leading the way. Despite the fact that Pantone’s top favourite of 2025 is Mocha Mousse.

Why is chocolate or bread brown so popular? Perhaps because it’s the logical successor of the butter yellow hype. But also because it fits in with the current «quiet luxury» fashion trend. This celebrates warmer neutrals such as beige, brown and taupe and moves away from cooler tones such as grey. Harper’s Bazaar calls the tone «the unofficial uniform for women who want to look strong and sexy. It’s not quiet luxury. It’s not loud chaos. It’s something more interesting in between.» Dua Lipa’s shown the way, now the colour’s moving into our living rooms.







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