Your data. Your choice.

If you select «Essential cookies only», we’ll use cookies and similar technologies to collect information about your device and how you use our website. We need this information to allow you to log in securely and use basic functions such as the shopping cart.

By accepting all cookies, you’re allowing us to use this data to show you personalised offers, improve our website, and display targeted adverts on our website and on other websites or apps. Some data may also be shared with third parties and advertising partners as part of this process.

News + Trends

First avatar in the stadium: "Rapidini" fulfills heart's desires

Michael Restin
8.2.2022
Translation: machine translated

He looks like an oversized baby monitor and "telepresence robot" doesn't really sound sexy. But the avatar "Rapidini" is not ridiculous, but offers seriously ill children a special stadium experience.

Rapid Vienna's latest signing is making headlines: Not Neymar, but an avatar is the new star at the Austrian record champion. He is neither halfway properly animated like Mark Zuckerberg's meta version nor able to move through virtual worlds. He's just a gray technology blob that remotely resembles a head. But the idea behind it is nicer than any metaverse: "Rapidini" gets seriously ill children out of isolation and into the middle of the action.

More than a marketing gag

A telepresence robot like "Rapidini" can not only provide emotional highlights, but also enable sick children to participate more in everyday life. At school, for example. With an app as the interface, images and sound are transmitted. The child can control movement and direction of gaze, adjust the volume of speech and express emotions such as joy, sadness and confusion through the avatar's eyes.

Not every innovation in the soccer stadium is a good idea. This project under the umbrella of "Rapid leben" is. Presumably, "Rapidini" laughed a lot over the weekend.

Titelbild: SK Rapid/Red Ring Shots

5 people like this article


User Avatar
User Avatar

Simple writer and dad of two who likes to be on the move, wading through everyday family life. Juggling several balls, I'll occasionally drop one. It could be a ball, or a remark. Or both.


News + Trends

From the latest iPhone to the return of 80s fashion. The editorial team will help you make sense of it all.

Show all