YouTube shows adverts when you press pause
YouTube adverts appear before, during and after the video. You will now also see adverts when you pause the video. This annoys users.
The battle has been raging for years: YouTube is inventing new ways to display adverts. As a result, users are looking for ways to circumvent these adverts - for example with ad blockers or VPN servers. Of course, without having to take out a paid YouTube Premium plan.
After YouTube was already displaying adverts before, during and after videos, some of which cannot be skipped, the video portal has now come up with something new: namely showing adverts when you pause a video. It looks like this in the mobile version.
You will still see the still image of your paused video, but it will be minimised and moved to the left. The advert appears on the right.
YouTube has "forewarned", but users are still unhappy
Less disruptive, but...
YouTube has also emphasised that this type of advertising also has advantages for users. The adverts are "less disruptive" than other forms of advertising. For example, the unskippable adverts, of which several are occasionally played in succession before the video begins or continues. However, YouTube has not confirmed whether this type of advertising will be seen less often in favour of the intermission adverts.
What is clear is that YouTube wants to continue to push the YouTube Premium price plan. If you subscribe to YouTube Premium, the video platform is ad-free and you also get access to the music streaming service "YouTube Music". Some additional features, such as downloading videos, are also included.
I've been tinkering with digital networks ever since I found out how to activate both telephone channels on the ISDN card for greater bandwidth. As for the analogue variety, I've been doing that since I learned to talk. Though Winterthur is my adoptive home city, my heart still bleeds red and blue.
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