Years of experience cannot be easily replicated overnight. Experience how the α9 Gen7 4K AI processor elevates your viewing experience to a new level. Simply select your favorite images. The AI Picture Wizard then creates an image based on 85 million possibilities that perfectly matches your personal taste and saves it in your profile. The sound system recognizes the layout of your living space, where you are sitting, and generates a soundscape around you that is perfectly tailored to the unique acoustics of your environment. Whether day or night: AI Brightness Control detects the lighting conditions in your room and adjusts the picture accordingly, resulting in sharp and clear images. An enhanced light-boosting algorithm further increases the brightness of the areas. Scenes where the darkest shadows and the brightest lights blend together come to life. A minimalist design with narrow bezels provides a clean appearance with understated elegance, ensuring that nothing distracts you while watching TV.