A completely new lipstick formulation that delivers long-lasting color in one swipe - as if freshly kissed. Made with soft, matte pigments for a strong color payoff with a blotted, long-lasting effect. Rich in vitamins E and C, as well as beeswax, it glides smoothly over the lips, providing moisture and leaving a velvety feel - perfect for kissable lips. The long-lasting formula does not feather or fade. This easy "swipe and go" lipstick provides the perfect feel-good look - no mirror needed. Apply once for a pigmented, blotted effect, or multiple times for a more opaque look. Free from titanium and other heavy, opaque ingredients, this formulation gives your lips color without weighing them down. For a look that doesn’t feel like lipstick. Apply directly to the lips - the buildable formula delivers a blotted look in one swipe; apply two or three times for an even more intense color payoff.