Achieve stunning, long-lasting color with L'Oreal Paris Preference Hair Color P12. This advanced formula delivers rich, radiant tones while nourishing your hair. The creamy texture ensures even application and full coverage to naturally conceal gray hair. Enriched with caring ingredients, it protects the hair during the coloring process. Perfect for at-home use, Preference P12 offers salon-like results with vibrant, fade-resistant color. Refine your style with L'Oreal's proven expertise in hair care.