Achieve beautiful, cool, and ultra-bright ash blonde hair with L'Oreal Paris Preference 10.1 hair color. This permanent dye delivers vibrant, long-lasting results with a naturally looking finish. Enriched with advanced care ingredients, it protects the hair during coloring and leaves it soft and shiny. The precise formula ensures even coverage and seamless blending for a salon-quality result at home. Ideal for anyone seeking a radiant, ash-toned blonde with effortless elegance.