Every second German enjoys sex toys
4.11.2020
Translation: machine translated
No prude Germans: anal plugs, dildos, vibrators and latex vaginas are not only widespread in Germany, they are also much loved. According to a representative survey conducted by the online department stores' Galaxus and the non-profit organisation Jugend gegen AIDS, almost one in two Germans use sex toys.
Oh là là! Germans like it playful: A representative survey by the online shop Galaxus and the non-profit organisation Youth against AIDS shows that almost one in two Germans (47 per cent) now satisfy themselves or their partner with sex toys. The survey was conducted by the market research institute Appinio. 1,008 people between the ages of 16 and 65 were surveyed.
Specifically, 14 per cent of Germans use their sex toys alone, 21 per cent with one or more partners and 11 per cent both alone and with others. A further 11 per cent do not yet use sex toys but are curious. And just over 40 per cent are not interested in sex toys at all.
The 30 to 39-year-olds (65 per cent) are by far the most likely to have fun with vibrators, masturbators & Co. In contrast, the over-60s and under-20s are often too fearful or not interested enough. "As sex education experts, we know that many young people still feel insecure about their sexuality and have a lot of questions. According to our surveys, the median age at which young people have sex for the first time is between 16 and 18. Accordingly, it could well be that young people first want to get to know themselves and their partner's body before sex toys become interesting," says Anna Konopka, board member of Youth against AIDS.
You can find the interactive graphic here.
You can find the interactive graphic here.
You can find the interactive graphic here.
Three out of four do it themselves
The survey also shows that almost three quarters of Germans masturbate (62 per cent), with 30 to 39-year-olds being the most diligent (73 per cent). Incidentally, at 73 per cent, men masturbate significantly more often than women. For the latter, it is only six out of ten.
You can find the interactive graphic here.
You can find the interactive graphic here.
Women, on the other hand, orgasm significantly more often with a sex toy than men (15 per cent women vs. 5 per cent men), while men orgasm more often without a toy or partner (33 per cent men vs. 24 per cent women). However, Germans are by far the most likely to climax together (51 per cent). This is particularly true with increasing age. However, five out of one hundred women have never had an orgasm.
You can find the interactive graphic here.
Our faithful companions
In three out of four cases, people who use sex toys do so at least once a month and in one out of three cases at least once a week. Three out of a hundred even enjoy their sex toys so much that they treat themselves to one or more climaxes every day. The over-60s stand out here in particular, with one in ten sex toy users enjoying their time in retirement to the full.
You can find the interactive graphic here.
Information on the study
- Conducting institute: Appinio GmbH
- Number of participants: 1,008 people (m/f/d) in Germany
- Age groups: 16 to 65 years old
- Method: online survey
- Representativeness: The study is nationally representative of the German population in terms of age and gender
About youth against AIDS
Youth against AIDS is a non-profit organisation of young people that campaigns internationally for sexual health. Its aim is to empower young people to deal with their sexuality confidently and responsibly. In this way, Youth against AIDS promotes openness and mutual respect and helps to ensure that sexually transmitted diseases no longer have a place in the younger generation.
About Appinio
Appinio is a market research platform that enables organisations to obtain thousands of opinions from specific target groups in minutes, validating decisions and ideas in real time. As the world's fastest market research solution, Appinio delivers feedback from consumers in 50+ markets. Over 500 companies across all industries use Appinio's comprehensive survey platform to turn agility and consumer centricity into reality.
Company portrait Galaxus
Galaxus Deutschland GmbH, based in Hamburg, is the German subsidiary of the Swiss e-commerce market leader Digitec Galaxus AG. The Migros retail group holds a 70% stake in Digitec Galaxus AG. Galaxus Deutschland went live in 2018 with the domain galaxus.de. The high-quality range currently includes over 300,000 products relating to consumer and household electronics, computing, toys, gardening and DIY - at consistently low prices. Galaxus is not just an online shop, but also an active Community and trade magazine. The Galaxus editorial team is independent, tests critically and is honest when products are not convincing - regardless of any loss of sales. If Galaxus customers have any questions, the Galaxus Community answers them within a few hours. Galaxus Deutschland delivers free of charge from a minimum order value of 30 euros. Punctual deliveries are ensured by the company's own warehouse in Krefeld.
Contact for media professionals
Galaxus Deutschland GmbH
Digital Communications Manager
Schützenstraße 5, 22761 Hamburg
Direct phone: +49 40 334 614 776
Email: media@galaxus.de
Alex Hämmerli
Senior Public Relations Manager
alex.haemmerli@digitecgalaxus.chAt digitec and Galaxus, I’m in charge of communication with journalists and bloggers. Good stories are my passion – I am always up to date.