Behind the scenes
Teflon pans are on their way out
by Tobias Billeter
Irons are out – young people prefer steamers
26.2.2025
Translation: Veronica Bielawski
Crease-free clothing is important to Generation Z. But in contrast to their parents and grandparents, Zoomers prefer steamers instead of irons – young women, in particular.
«Our generation has successfully done away with ironing!» Generation Z (and also many millennials) are celebrating their aversion to the iron and board on social media. It seems this chore, which their parents still considered an integral part of housework, is now on its way out.
But is that really true? Do young adults now take on the world in crinkled clothes? No, but...
Ironing is old school, steaming is new school
The younger generations also value wrinkle-free clothing, yet they iron less than their parents and grandparents, relying on steamers instead. Nearly half the steamers, reminiscent of a hair dryer, sold on Galaxus and Digitec in 2024 went to customers under the age of 35.
The numbers are quite different for irons, with four out of ten orders going to people over 45, and not even one in three to those under 34.
But if you want a perfectly crease-free wardrobe, Daniela says you’re best off with both a steamer and iron.
Do you use an iron, steamer, both or neither? Which textiles do you insist on ironing? We look forward to reading your comments!
Header image: Shutterstock
Tobias Heller
Communications Manager
Tobias.Heller@digitecgalaxus.chBehind the scenes
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