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192

New director: Apple arms itself for the streaming services war

Luca Fontana
11.10.2019
Translation: machine translated

Alfonso Cuarón, one of Hollywood's most talented directors, has just signed a contract with Apple's new streaming service: Apple TV Plus. This development is set to have a major impact on cinema operators.

Alfonso Cuarón, regarded as one of Hollywood's most talented directors, first came to public attention in 2004 for his work directing the third Harry Potter instalment: "Harry Potter and the Prisoner of Azkaban. In 2013, he won the Oscar for directing "Gravity", a success he is repeating again this year with the shooting of "Roma" in Spanish, specially made for Netflix.

But Alfonso Cuarón is changing sides: according to trade magazine Variety, the Mexican director has signed a multi-year deal with Cupertino's streaming provider.

The end of cinema against a backdrop of war between streaming services?

Apple is also taking part in the coming streaming service war, especially after news of a multi-year deal between Netflix and the Duffer brothers, the creators of "Stranger Things".

In addition to Alfonso Cuarón, Apple is banking on other Hollywood celebrities such as Oprah Winfrey, the cast of "Fast & Furious" and "Star Trek" director Justin Lin. In addition, the Apple TV Plus announcement video released in March 2019 promises collaborations with Steven Spielberg, Ron Howard, M. Night Shyamalan and Damien Chazelle.

This is the beginning of a trend leading to high-quality television productions, but causing concern among cinema exhibitors.

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Luca Fontana
Senior Editor
Luca.Fontana@digitecgalaxus.ch

I write about technology as if it were cinema, and about films as if they were real life. Between bits and blockbusters, I’m after stories that move people, not just generate clicks. And yes – sometimes I listen to film scores louder than I probably should.

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