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Take a Byte Episode 17: Apple's innovation problems

24.3.2025

Translation: machine translated

Cupertino is not used to unfinished products and vapourware. However, Apple's sovereignty has been crumbling recently because the high pressure to innovate has led to problems.

No one wants to buy the Vision Pro, the new Siri has been postponed, Apple TV+ is in the red: Disappointments are piling up in Cupertino. Apple is feverishly searching for the "next big thing". The pressure seems to be so high that concepts and even vapourware are being shown.

We discuss why Tim Cook wants to push new products by any means necessary, what is currently going wrong and why real innovation has become rare.

Topics

[00:00] Intro

[01:40] The Siri debacle

[08:09] The Vision Pro pipe-dream

[11:17] Red numbers for Apple TV+

[18:17] Problem area car

[20:20] Cash cows and poor dogs

[27:50] High pressure from investors

[32:50] Innovations are becoming more difficult

Where can you find the "Take a Byte" podcast?

You can find our monthly Apple Talk on the Digitec homepage. Alternatively, you can subscribe to "Take a Byte" in the podcast app of your choice. For example, Apple Podcasts, Spotify, Deezer or Pocket Cast.

Samuel Buchmann

Snapping and climbing. This aptly describes Samuel. His heart beats for photography, whether analogue or with an overpriced Hasselblad, at the price of which others buy a car. The cameras are used when travelling or on rock faces at dizzying heights. Naturally, he edits the images on a Mac. Because whether it's his headphones, smartphone or laptop, Samuel is deeply rooted in the garden of the nibbled apple.

Florian Bodoky

Data protection and audio issues are two of Florian's favourite topics. Whether it's cyberattacks, phishing emails or browser malware - Flo knows every recipe. His favourite way to prepare his meals is on his trusty MacBook. He doesn't get lost in the Windows jungle that often any more. Except when he wants to game "Counter-Strike". But even then, thanks to the Parallels software, he remains loyal to the bitten apple world. He also sometimes has a gripe about the performance of his football club. Because despite his adopted home of Winterthur, his heart still beats red and blue.

Header image: Shutterstock

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Samuel Buchmann

Senior Editor

Samuel.Buchmann@digitecgalaxus.ch

My fingerprint often changes so drastically that my MacBook doesn't recognise it anymore. The reason? If I'm not clinging to a monitor or camera, I'm probably clinging to a rockface by the tips of my fingers.

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