24-hour hold for heavenly perfection. After 8 years of research, Lancôme presents the first makeup with 24-hour wear. With the new Eternal Soft technology, Teint Idole Ultra 24h is ready for any challenge. Without the need for touch-ups, the complexion maintains a perfect appearance. Shine-free. Flawless. Even. 24 hours of heavenly comfort. With its excellent skin affinity, Teint Idole Ultra 24h provides an incredible feeling of comfort. The new texture is delicately melting and refreshing. The result is a soft, matte, and natural finish without a powdery effect.