24h hold for heavenly perfection. After 8 years of research, Lancôme presents the first makeup with 24h wear. With the new Eternal Soft technology, Teint Idole Ultra 24h is ready to face any challenge. Without the need for touch-ups, the complexion maintains a perfect appearance. Shine-free, flawless, and even for 24 hours of heavenly comfort. With its excellent affinity to the skin, Teint Idole Ultra 24h provides an incredible feeling of comfort. The new texture is delicately melting and refreshing. The result is a soft, matte, and natural finish without a powdery effect.