24-hour hold for heavenly perfection. After 8 years of research, Lancôme presents the first makeup with 24-hour wear. With the new Eternal Soft technology, Teint Idole Ultra 24h is ready for any challenge. Without the need for touch-ups, the complexion maintains a perfect appearance. Shine-free, flawless, and even. Heavenly comfort for 24 hours. With its excellent affinity to the skin, Teint Idole Ultra 24h provides an incredible feeling of comfort. The new texture is meltingly soft and refreshing. The result is a gentle, matte, and natural finish without a powdery effect.