Netflix postpones account sharing - for the time being

Luca Fontana

19.4.2023

Translation: machine translated

Paid account sharing is coming. That much is certain for Netflix. Only the "when" is still unclear. The latest deadline: Q2.

Netflix will postpone the end of account sharing as we know it. That sounded different at the beginning of January. Back then, the American streaming giant announced in a letter to shareholders that it would be taking action against account sharing with new tools by March 2023 at the latest. This is when you share your Netflix password with friends and family who don't live in the same household as you.

It's now April 2023 and nothing has changed. Except in a few countries, including Portugal and Spain, where we were able to take a first look at Netflix's new anti-account sharing mechanism. Specifically, users who are willing to pay create sub-accounts for 5.99 euros per month. Although the sub-accounts receive separate login details and cannot access the main account, the same payment method is used as for the main account.

In a new letter to shareholders, Netflix confirms that this system will definitely be rolled out worldwide and as widely as possible. However, the date has changed. The new date is the end of the second quarter of 2023 - i.e. June 2023 at the latest.

How exactly Netflix intends to find out who is violating the terms of use in future instead of paying for account sharing can be found here:

Luca Fontana

Senior Editor

Luca.Fontana@digitecgalaxus.ch

I write about technology as if it were cinema, and about films as if they were real life. Between bits and blockbusters, I’m after stories that move people, not just generate clicks. And yes – sometimes I listen to film scores louder than I probably should.

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